Privacy Policy

1. Introduction

John Martini  ("Philly Trend," "we," "us," or "our") operates the website available at phillytrend.com (the "Site"). This Privacy Policy ("Policy") explains how we collect, use, share, and protect personal information and other data collected from you when you visit our Site.

By accessing or using our Site, you agree to the practices described in this Policy.

2. Information We Collect

a. Information You Provide Directly

When you submit our contact form, we may collect:

• Your name
• Your email address
• Any message or content you choose to submit

We do not collect payment information, create user accounts, or ask you to provide us with sensitive personal data such as your sexual orientation, citizenship status, religious beliefs, biometric or medical information, precise geolocation, or your race or ethnicity, and we ask that you do not provide such sensitive information to us when you interact with our Site. To the extent you choose to disclose any sensitive personal information to Philly Trend, you hereby acknowledge and agree that such sensitive personal information may be processed by us in accordance with the terms of this Policy.

b. Information Collected Automatically

When you visit the Site, certain information is collected automatically through third-party analytics and tracking tools (described below), including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on pages
• Referring URLs
• Approximate geographic location (country/city level, derived from IP address)
• Mouse movements, clicks, and scroll behavior (via session recording tools)

3. Third-Party Tools & Services

We use the following third-party tools to help us understand how our Site is used and to improve the user experience:

Google Analytics

We use Google Analytics to collect aggregated information about Site traffic and usage patterns. Google Analytics uses cookies and similar technologies. You can opt out using the Google Analytics Opt-out Browser Add-on. For more information, see Google's Privacy Policy.

Google Tag Manager (GTM)

We use Google Tag Manager to manage and deploy marketing and analytics tags on our Site. GTM facilitates the tools described in this section.

Google Search Console (GSC)

We use Google Search Console to monitor the Site's performance in Google Search. GSC does not place cookies on your browser and does not collect traditionally identifiable personal information from Site visitors.

Microsoft Clarity

We use Microsoft Clarity, a behavior analytics tool that records user sessions (including mouse movements, clicks, and scrolling) and generates heatmaps to help us improve the Site. This may involve collecting:

• Anonymized session recordings
• Click and scroll data
• Device and browser information

Microsoft Clarity may use cookies. For more information, see Microsoft's Privacy Policy.

4. Cookies

Our Site uses cookies primarily through the third-party tools described above. These may include:

• Analytics cookies – to track usage patterns (Google Analytics, Microsoft Clarity)
• Performance cookies – to monitor Site speed and reliability

You can control cookies through your browser settings. Note that disabling cookies may affect your experience on the Site.

5. How We Use and Share Your Information

We use the information collected to :

• Respond to contact form inquiries
• Analyze Site performance and user behavior
• Send you newsletters or other promotional or informational communications
• Improve the Site's content and user experience
• Monitor and debug technical issues

We do not sell, rent, or trade your personal information to third parties for monetary consideration. We may share your email address and certain other personal information with email marketing vendors and service providers such as Mailchimp to send you newsletters and other promotional or informational content or materials about our services. For more information about how Mailchimp may use any personal information it collects from you, please review Mailchimp’s privacy policy.

6. Data Retention

• Contact form submissions are retained only as long as necessary to respond to your inquiry.
• Analytics data is retained per the default settings of the respective third-party platforms (typically 14–26 months for Google Analytics).

7. Your Rights

Depending on your location, you may have rights regarding your personal information (subject to applicable legal exceptions), including but not limited to the rights to:

• Access the personal information we hold about you
• Request correction or deletion of your personal information
• Opt out of targeted advertising

To request the exercise of any of these rights, please contact us using the information below.

8. Children's Privacy

Our Site is not directed at, marketed to, nor intended for, children under the age of 18. We do not knowingly collect personal information from children. If Philly Trend learns that any information was provided through the Site by a person younger than 18 years of age, Philly Trend will delete the information immediately.

9. Changes to This Policy

We may update this Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. We encourage you to review this Policy periodically. The changes will also be immediately incorporated into this Policy. You acknowledge and agree that it is your responsibility to review this Policy periodically and become aware of modifications. Your continued use of the Site after any changes are made to this Policy constitutes your acceptance of the changes.  If any of the changes are unacceptable to you, you should cease using the Site.

If any changes to this Policy will materially affect how Philly Trend handles or shares personal information that Philly Trend already collected from you, Philly Trend will provide appropriate notice to you and obtain your consent to the changes as necessary to comply with applicable law. If you do not consent to such changes, your personal information will continue to be used in a manner that is consistent with the version of this Policy under which it was collected, or the information will be deleted.

10. Contact Us

If you have any questions about this Policy, please contact us via the contact form on our Site.